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WACKIES / 10

PCS4 Pick'em Challenge Items

ABOUT THE PROJECT

Visual development for the PCS4 Pick’em items.

Graphics, typography and color directions were developed from the brand guidelines, bringing each item’s character into motion. Final film stills are followed by three distinct style frame directions.

FINAL FILM

Final film stills

PCS4 Pick'em Challenge Items — Final film still 01PCS4 Pick'em Challenge Items — Final film still 02PCS4 Pick'em Challenge Items — Final film still 03PCS4 Pick'em Challenge Items — Final film still 04PCS4 Pick'em Challenge Items — Final film still 05PCS4 Pick'em Challenge Items — Final film still 06PCS4 Pick'em Challenge Items — Final film still 07PCS4 Pick'em Challenge Items — Final film still 08

VISUAL DEVELOPMENT

Style frames

Visual directions proposed early in the project. Compare the graphics, typography and color of each style.

Style frames 01

PCS4 Pick'em Challenge Items — Style frames 01 01PCS4 Pick'em Challenge Items — Style frames 01 02PCS4 Pick'em Challenge Items — Style frames 01 03PCS4 Pick'em Challenge Items — Style frames 01 04

Style frames 02

PCS4 Pick'em Challenge Items — Style frames 02 01PCS4 Pick'em Challenge Items — Style frames 02 02PCS4 Pick'em Challenge Items — Style frames 02 03PCS4 Pick'em Challenge Items — Style frames 02 04

Style frames 03

PCS4 Pick'em Challenge Items — Style frames 03 01PCS4 Pick'em Challenge Items — Style frames 03 02PCS4 Pick'em Challenge Items — Style frames 03 03PCS4 Pick'em Challenge Items — Style frames 03 04